Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Six Arguments Against Content Shock
Addressing some of the primary points of dissention with the Content Shock idea
Strategies to help your business overcome information overload
Ideas to overcome the information density that is increasing business marketing costs
A Content Shock Parable: The Consumer View
In an era of “too much content” the consumer and business implications differ. Content Shock Parable
Content Shock: Why content marketing is not a sustainable strategy
Rising content levels and limited attention will create a content shock making it more difficult for marketers to get their message through.
Social media ethics: I am a blogger. In other words, a piece of meat.
A case study in social media ethics
Case study: Building a social media career in 12 months
How do you monetize your blog? Following these fundamentals proved to be successful for Ana Silva O’Reilly
Want to be a superstar, but no time for social media? Fake it with Ghost Tweeting
All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!
Steal this blog: Why the economics of blogging are broken
Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re proud of your song. Then unexpectedly, your hear your composition in a television commercial. You didn’t even know about this — let alone have compensation for it! Then you hear your song covered […]