A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
Finding your place on the web, when it seems so crowded out here
If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.
Don’t tell your story, ADD your story
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Six transformative trends in influencer marketing (is it really marketing?)
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
Can you blog effectively if you need to be liked?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected
I don’t think that emoji means what you think it means
Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?
5 Steps to conduct a superior podcast interview
A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success
How I totally screwed up my blogging strategy
Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back