evergreen Tag Archives - Page 7 of 31 - Schaefer Marketing Solutions: We Help Businesses {grow}

Why the content marketing future is NOT in video content

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

How to succeed in the ego-ravaged drama queen world of social media

In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.

The four disciplines that lead to consistent creativity

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.

I wasn’t a desperate entrepreneur, and that’s why I failed

The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time

Which is more important: The content, or the person?

What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web

10 Maxims of Successful Blogging

I give a lot of advice about successful blogging but these are the 10 most popular tips i give to my clients year in and year out.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Five reasons using controversy as a content strategy backfires

“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.