Don’t panic. The Facebook announcement is no big deal.
The marketing world is an uproar after the Facebook announcement about news feed changes. But the data shows, nothing will really change and the strategy remains the same.
Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.
Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.
The relational power of Facebook for business networking
Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.
Do targeted Facebook ads work as well as we think?
Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.
Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor […]
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Four ways Facebook Instant Articles will dramatically impact marketing
The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.
Submitting to Facebook and other content adjustments you need to make today
The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
Navigating the shifting sands of Facebook marketing
Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends