influence marketing Tag Archives - Page 4 of 7 - Schaefer Marketing Solutions: We Help Businesses {grow}

Unraveling the secrets of B2B influencer marketing

Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.

Crossing the influence line: When does sponsorship destroy your reputation?

Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?

When Social Media Piranhas Strike

When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.

Why screenshots may be the key to influence marketing measurement

Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

Marketing’s answer to winning in an ad-free world

We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.

Stop. Look. Listen. It’s time for an influencer marketing campaign

Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.