Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
TikTok made me buy it: The new home for eCommerce innovation
“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
The fatal flaws of Clubhouse
Clubhouse is awesome and growing fast. But there are challenges for content creators.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
The pandemic will change influencer marketing in powerful ways
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
Why influencer marketing will persist no matter what comes next
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.