What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
The stark reality behind the influencer lists
The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.
As it sails into the sunset, thoughts on why Klout mattered
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
The fast pace of marketing will get faster
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
A guide to free and easy influencer research tools
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Klout Founder says Lithium deal will propel new development
Exclusive interview with Klout Founder traces his emotional journey with his start-up
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
Klout innovation will power search engine results
This Klout innovation introduces a wild card to the social influence debate — Klout as agent of search engine optimization