Re-Energize Your Blog: 10 Tips You Didn’t See Coming
A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. […]
The pursuit of personal peace
Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.
Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
A singular view of human creativity as AI encroaches
AI will soon meet and exceed human creativity in many art forms. What is the role of the human creator in this new eco-system?
The biggest mistake content creators make today
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
The ROI of creators: An inspiring influence marketing case study
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Beyond Imposter Syndrome
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
Your personal brand is not about you (surprise!)
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
How to battle boring … even without a budget
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI isn’t making it any better! Early in my career, I learned a powerful lesson on how to battle boredom that changed my professional life forever. […]
What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!