CEOs band together to build tech we trust. But will it work?
[podcast_player] On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech They’ve created a tech manifesto and they want others to come on board. This is what they have to say: We can be the […]
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
How to stay relevant in the shortest time possible (My reading list)
How do you stay relevant? Here is a list of essential resources from Mark Schaefer.
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
How employee protest power is transforming corporate culture
Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first step in that process is to STOP DOING WHAT PEOPLE HATE. Sounds, simple, right? It’s not. Marketers are under constant pressure to do things that […]
Marketing without measurement in a world of malignant complexity
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.