The stark reality behind the influencer lists
The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.
As it sails into the sunset, thoughts on why Klout mattered
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
Is a college marketing degree worthless?
Students who want to be in marketing today face a dilemma. They need a degree to get a job but most of the marketing courses and teachers out there are terrible. Is a marketing degree worthless?
This large company just quit social media. Should you?
A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?
Just because you can, it doesn’t mean you should
Marketing automation has become a huge business. But just because you can, doesn’t mean you should, as this case study featuring Salesforce illustrates.
The business imperative for building your brand on rented land
“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.
What to do when your company is “sell sell sell” and won’t allow human content
Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.
The Facebook Congressional Hearings were more disturbing than you realize
The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.
The Intolerance of Hustle
Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don’t. There is an attitude of intolerance embedded in the hustle culture.
The fast pace of marketing will get faster
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!