Learning From 100 Years of the World’s Greatest Brand
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
Is it possible to achieve human marketing at scale?
We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!
Speed Kills: Why Meme Marketing Rules the Internet
Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
Philip Kotler commentary on Peter Drucker and the current state of marketing
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
Buying on beliefs? I don’t believe it
More and more customers claim they are “buying on beliefs” but is that really true?
Seven small observations on marketing right now
Observations on marketing ranging from GenZ to Trevor Noah!
Why are the Four Ps of Marketing still a big idea in the digital world?
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
Hashing out a new marketing framework
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
Five reasons why your marketing department needs to focus on personal branding
Personal branding should be the centerpiece of a modern marketing strategy