A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
What happens when “being great” isn’t enough?
We’re all working as hard as we can. Are we at a point where even being great isn’t enough? What’s next?
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
Can social media heal us?
Can social media heal us? After years of toxicity, this might be the big question to ask.
Experimenting with the Most Human Podcast
Mark and Brooke experiment with the most human podcast, revealing personal details of the impact of 2020 on their lives.
Lil Miquela does not exist. She just made $12 million.
Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.
A firehose of falsehoods and the synthetic content revolution
Synthtic content is here. What happens when the fake news is you?
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
Are you ready for in-home drones?
Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.
Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?