Creating Personal Customer Experiences With Context Marketing
Context marketing may point us to the future of customer experiences. Learn more on this new podcast episode with guest Mathew Sweezey.
Remarkable Marketing During a Challenging Climate
Remarkable marketing in the current business climate is a challenge. A new podcast episode walks you through some ideas.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Everything is out of date because the world is new
The world is new, life is hard, and we screwed up our show.
Monetizing through Twitter, Spotify and Instagram
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.
Is there still a place for blogging?
In a world saturated with information, is there still a place for blogging?
Need new power for your content marketing? Add a celebrity hologram!
Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.
Assessing a decade of social media marketing with Jay Baer
[podcast_player] A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, this was the Decade of Social Media. For better or worse the social web has dramatically impacted relationships, history, culture, media, politic, and just […]
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?