Marketing strategy in a world of crappy customer service
Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when I think about community, my mind automatically goes to my friend Mark Masters and his lively You Are the Media group. Like many of us, […]
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
Hashing out a new marketing framework
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
New data-based strategies to win on TikTok
Social media genius Dennis Yu provides inside secrets on how to win at TikTok
Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Marketing ideas for the boring brand
Is a boring brand the end of marketing possibility? Not necessarily.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of: social media marketing content marketing email marketing blogs/newsletters live stream video podcasts Discord direct mail influencer marketing online customer service/customer experience […]