marketing strategy Tag Archives - Page 10 of 26 - Schaefer Marketing Solutions: We Help Businesses {grow}

Is the idea of “brand” constant or evolving?

A brand used to be what we told you. Today, it is what consumers tell each other.

Are you a human being or a grape lollipop?

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

The one question that changed my view of marketing forever

Changing a view of marketing forever started by asking one simple question.

My brand engagement fantasy: Hire a few real people.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

Do you know what business you’re really in?

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]