A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
To achieve a high price, you don’t always need high quality
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
A new day for online marketing: Beginning your own rebellion
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
How many marketing strategies do you need?
How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.
The Four Strategic Hurdles Facing the Modern Brand
Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
It Doesn’t Matter What Your Competition is Doing
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.