The Four Strategic Hurdles Facing the Modern Brand
Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
Every entrepreneur is told that when they think about starting a company, they need to find a strong USP, or unique points of differentiation. Here’s how to do it.
By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how […]
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
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