A double-standard on social media marketing?
If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest […]
Posts Tagged ‘marketing strategy’
Twitter for business: Four breakthrough insights
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public […]
Your website is NOT a strategy
Your website is not a business strategy!
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]
A great example of B2B social media marketing
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]
Why B2B’s MUST adopt social media strategies
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]
Are you big enough to have a brand?
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your promise to your customers. It […]
What to do when customers are pounding you
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]
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