marketing strategy Tag Archives - Page 25 of 26 - Schaefer Marketing Solutions: We Help Businesses {grow}

Your website is NOT a strategy

Your website is not a business strategy!

Lessons from a marketing strategy gone wrong (mine!)

The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]

A great example of B2B social media marketing

Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]

Why B2B’s MUST adopt social media strategies

With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]

Are you big enough to have a brand?

Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your promise to your customers. It […]

What to do when customers are pounding you

It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of […]

The writing’s on the wall: An interview with Sharpie’s Twitter Queen

When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]

Your website is not a strategy

Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River […]