The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
How to connect to customers in the metaverse and beyond
Mathew Sweezey predicts how we will connect to customers in the coming metaverse age.
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of: social media marketing content marketing email marketing blogs/newsletters live stream video podcasts Discord direct mail influencer marketing online customer service/customer experience […]
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
Looking beyond experience to measure customer outcomes
Sure, experiences are important but customer outcomes matter more.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
Creating Personal Customer Experiences With Context Marketing
Context marketing may point us to the future of customer experiences. Learn more on this new podcast episode with guest Mathew Sweezey.
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.