An inspiring discussion about finding hope in the darkness
The Marketing Companion goes off-road and discusses mental survival and finding hope in the darkness with Amanda Russell.
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
Going to war
It’s not a vaccine. It’s a war time duty.
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
Five ways the pandemic elevated the importance of personal brands
The importance of personal brands can no longer be disputed, especially now.
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
Unanticipated business victories during the pandemic
Some surprising business victories and a few short takes from the world of marketing.
In the pandemic, I see a small circle of light
The pandemic is bleak, but corona can also mean a small circle of light. Here is mine.