Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Finding your place on the web, when it seems so crowded out here
If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.
When developing a personal brand, sometimes your dreams follow you
Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you
Can you blog effectively if you need to be liked?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected
Tearing down the house: How to handle social media haters
A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
The path to content success: Crushing self doubt
Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.
Can anybody become known? Let’s ask the janitor.
She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.