One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.
Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?
The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?
Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?
Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?
Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.
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