The newly emerging relevance of Snapchat
Snapchat has made all the right moves. Until now.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
To know the value of Snapchat, we must understand Batman
Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Is Facebook evil?
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
A company in turmoil. Why Snapchat is Wall Street’s new Twitter
Snapchat appears to be in panic mode with a tumbling stock price and a strategy in disarray. This post explores why Snapchat is Wall Street’s new Twitter.
Snapchat needs to pay attention to the cool kids, and so do you
Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.