Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
A surprising debate over the relative value of the personal brand versus corporate brand
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By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
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