It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported …
- The stock value for many large agencies is in decline as company billings fall.
- Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.
- Many of their customers — the big CPG brands — are cutting ad spending as their most valuable products struggle to be relevant to today’s digital consumers.
- Ad blocking continues to rise in developed nations (Ad Age called it an “apocalypse”)
- Many companies are bringing the rising areas of influence and content marketing in-house to save costs and maintain direct relationships.
Like I said … a mess.
What’s the future of Madison Avenue and how does it turn things around in this rapidly changing world? That would be a fun discussion to have … which is exactly what Tom Webster and I do in this new episode of The Marketing Companion.
You won’t want to miss this scintillating analysis!
Click on this link to listen to Episode 112
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Resource mentioned in this episode
WSJ article on advertising decine
Ani Alexander, our podcast producer
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
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