How writing a book becomes part of a marketing strategy

books and marketing

By Mark Schaefer

We live in an amazing and empowering time. Today if you dream of writing a book, you don’t have to wait for a literary agent or a call from a New York publisher.

You can publish yourself.

But should you?

Books are hot again. Independent bookstores are growing despite a decade of pummeling from Amazon. Millennials are the leading generation of readers. And a cottage industry is emerging helping executives plan, write and publish their own books.

A book can be a great way to build a personal brand and provide a halo of authority to your company.

My podcast partner Tom Webster and I have both written books and we’ve had very different experiences.

In the new episode of The Marketing Companion we explore those literary travels and examine the idea of a book as a marketing opportunity.

Why do it?

Is one book enough?

How do you measure results? How do you know your book has “worked?”

Should everybody write a book (seems like they are!)? Is this essential to build credibility today or can it actually hurt you?

And you certainly won’t want to miss “Jingle Keys” and the annual Marketing Companion Holiday catalogue! Click below to listen …

Click on this link to listen to Episode 119

Other ways to enjoy our podcast

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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