We’ve covered a lot of ground on the Marketing Companion podcast over the five years we have been on the air but Tom Webster and I have never discussed our favorite recent marketing books.
We’re both voracious readers and we thought it would be fun to discuss some of the books that we have been reading in the past year.
Here are some of the books we discuss in this new show:
Story Driven: You don’t need to compete when you know who you are
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Small Data: The Tiny Clues That Uncover Huge Trends
Attention Pays: How to Drive Profitability, Productivity, and Accountability
Friend of a Friend .: Understanding the Hidden Networks That Can Transform Your Life and Your Career
The Click Moment: Seizing Opportunity in an Unpredictable World
Leonardo da Vinci
This is really a fun and amazing discussion. Don’t miss Tom’s story of cooking robots! Click here to listen:
Click on this link to listen to Episode 128
Other ways to enjoy our podcast
- Click here to download the latest episode or subscribe in iTunes
- Find us on Google Play
- Complete Marketing Companion Episode Guide
- Find the podcast on Stitcher
Please support our extraordinary sponsors. Our content is free because of their generosity.
Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research.
Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Go to BuzzSumo.com/companion to receive great discounts and free offers with discount code MARKETING_COMPANION_50
Social Tribe is an agency that specializes in building social, content, and influencer marketing programs for enterprise brands. Head over to Social Tribe today for THREE FREE OFFERS to help you build & scale your social media programs. Whether it’s elevating your brand position, reaching your target customers, or generating more leads, Social Tribe can help! Special offers just for Marketing Companion Listeners at www.social-tribe.com/companion …
- Interactive Assessment – to find the right technology & tools for your business
- Presentation download – to get insights on how to grow & scale your social media programs
- Editorial Management System Template – to put those insights into action
SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion
Book links are affiliate links. Illustration courtesy Unsplash.com
