The marketing world is changing so much and one of the relics of the past is “engagement.”
While engagement was thought to be a key driver of social media success, and even strategy, that idea might be out-dated. Does anybody really want to engage with your brand?
On a new episode of The Marketing Companion, Tom Webster and I dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook’s big new opportunity for online community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.
You won’t want to miss it. A thing of beauty! Click here to listen:
Click on this link to listen to Episode 130
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
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