Sometimes when I am ready to write something, the path lights up like a runway. I can see where I need to go, what I need to do, what I need to say to help people. Somehow my years of experience create synaptic connections that fire up and lead to clarity.
This happened recently as I’ve created content about navigating this horrible coronavirus crisis. Make no mistake, we’re in a mess. Everywhere. And yet, there are certain known paths businesses can follow to subdue uncertainty and calm the chaos.
I know my work over the past few weeks has helped you because you’ve told me so. Several people told me that some of my recent blog posts were the best they’ve seen during this crisis because I’m not trying to sell something or create false hope.
I hope you’ll take advantage of a new eBook I’ve created that summarizes much of my strategic thinking about getting through this crisis in a sane way.
You don’t have to sign up for anything. You don’t have to give me an email address. No strings attached. It’s free and it’s just for you.
I hope you enjoy this Pandemic Business Strategy Playbook and share it with everybody you know. Here it is:
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.
