Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The 3 factors behind Snapchat consumer behavior

Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.

How to turn social media connections into an actionable audience

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

When to treat a customer like family

Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.

Batman, Pokemon, and an essential lesson from the heart of marketing

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!

Five tips to prepare for your first international speaking assignment

Avoid embarassment! Five tips to prepare for your first international speaking assignment

Emoji marketing? You better believe it!

Little cartoonish symbols are more than fun. They are an important new way to communicate and express ourselves. Can emoji marketing be far behind?

Four Strategies to survive automated writing and content bots

The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.