Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Five questions to answer before creating an online course

Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.

Five reasons to be enthusiastic about the future of social media marketing

There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.

Amazon puts experiential marketing at a crossroads

There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?

The Infinite Dial - Facebook Usage Drop 2018

Facebook bombshell: It has stopped growing.

New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?

My client burst into tears. And that was a very good thing.

My client burst into tears. I knew we were making progress. How the secret of unexpected emotions can lead to breakthrough ideas.

Go-to resources to modernize your marketing mindset

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!