Discovering your true point of differentiation
Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.
Mark Schaefer Articles
10 ways to engage with me or hire me
I don’t “sell” on my blog but it occurs to me that many people may not know what I do. Here are 10 ways you and your business can engage with me.
Is Facebook good for the world?
Facebook is creating something unique and powerful. It is a technology and a community that the world has never seen. But is Facebook good for the world?
Facebook: The place where social change goes to die?
The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?
Timeless customer service lessons from an epic Marriott fail
A customer service system meltdon created an epic Marriott Fail. Here is a lesson on what should have happened and change needed at the hotel chain.
The best SEO book in the world? A surprising discovery.
The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.
Am I your friend or your brand?
I had a chance to support a friend but chose to be true to myself and my audience. Am I a friend or am I a brand? What would you choose?
Why inbound marketing costs inevitably increase over time
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
Is a store with no sales the future of retailing?
Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.
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