Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Blog Archive
Secrets of the Sustainable Personal Brand
Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.
Is it time to embrace ethically-sourced marketing?
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
When There’s No More “Up.” Lessons from the Top of the Mountain
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
The Marketing Companion Podcast: Beginning of a New Era
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
The most important “soft skill” in the AI Era
AI is re-wiring our psychology and personalities in real time. But there is one soft skill that will overcome the AI crush.
This Chatbot re-humanized the conversation
Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]
Why text matters so much to AI search success (and more!)
A round-up post of thoughts on marketing and beyond, including why text matters so much to AI platforms.
Rediscovering the OG Fundamentals of Marketing
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
LinkedIn engagement down? Here’s why.
LinkedIn engagement has been a key strategy to building credibility, authority, and visibility. But an algorithm overhaul just turned the social media marketing world upside down.
Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
Why every business is selling diapers now. AI versus SEO
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
The Era of AI Solopreneurship Starts Now
AI Solopreneurship is rising as more people discover how they can overcome capital and resource constraints by using AI creatively. Expert Ethan Pierse shows us how it’s done.
Strip humanity to its essence and you’ll build a durable business
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
Seven new ways brand communities are changing the marketing world
Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.