All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

The AI Kids: New Skills They Need Most

Every so often, a topic comes along that strikes at the heart of our work, our families, and our future. In a recent episode of The Marketing Companion, I sat […]

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The most human marketing I’ve ever seen

Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.

Stop the presses. I think I was just bored.

Feeling bored led to an exploration of research showing that stillness matters to productivity, creativity, and maybe even personal growth.

Wide Range of AI Signals Will Determine Purchasing Recommendations

Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.

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The sad and mysterious tale of my invisible book

Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.

Attention Economy 2.0 and the Impact on Marketing

The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?

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Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”

There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.

My All-time Best Interviewer Was an AI Bot

I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!

Building a simple AI assistant can transform your business now

Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.

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How marketing employment might be disrupted when the economic value of intelligence is zero

The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.

Protecting Your Content From AI: Not So Fast!

Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.

I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.

The AI Challenge Marketers Aren’t Talking About

Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”

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The executive who terrorized me into peak productivity

An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.