Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
To fight the AI backlash, record amounts of money are pouring into Washington DC and advertising. When big money clashes with public opinion, the AI trains are about to collide.
Humanity! Is the rallying cry for the anti-AI movement but how important is humanity in our daily business experience?
If AI does not have taste, what is the role of taste in the human role of marketing. Yes, this is important, but maybe not like you think.
AI detection and legal drama has been all over the news. Can we use AI in a way that doesn’t make us feel like criminals?
It’s easy to work in social media marketing and lose sight of the direct line to your customers. Sometimes the old ways are still best.
Stealing content has become a fashionable way to do business. We can do better by adhering to the principles of fair use.
Your personal branding content strategy can serve people, algorithms, or a space in the middle, according to Mark Schaefer.
Starting from scratch might seem intimidating, but following these eight lessons can fortify your journey as a new content creator.
What does marketing science actually say about growing a brand? After years of public disagreement, Byron Sharp and Mark Ritson identified five proven principles for brand growth. Here’s what mental availability, distinctiveness, consistency, mass reach, and brand purpose mean in practice, especially for brands without Fortune 500 budgets.
Twenty years ago this week, Twitter made its public debut. Like many new businesses, the real-time communication platform was a happy accident, a side product
Mark Schaefer shares the best speaking career advice that propelled him onto the world’s biggest stages as a keynote speaker.
Focusing on this one marketing priority can provide a key to differentiation and standing out from competitors in the long-run.
The world’s most famous business author told me he was driven by desperation and it was an incredibly wise insight.
Companies need a wake-up call when it comes to social media strategy. Here are five changes that need to happen now.
AI can make us smarter but can it push us to new levels of insight and personal achievement? Mark Schaefer shares a case study that shows how we can use AI to become a genius.
