The curse of authenticity
It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?
Blog Archive
The unexpected moment when AI became a friend
AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?
The sure sign that I am failing in the AI world
I’m not following my own advice when it comes to leadership and I am failing when it comes to AI.
New research points to the emerging “AI Frontier Firm”
Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.
A Human Renaissance in the Age of AI
Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.
Please. Let’s stop the B.S. about personal brands
Adam Grant is a great example of a person who has unleashed spectacular success based on his personal brand. So why is he so against personal brands?
300 Experts agree: AI will change your customers
While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.
How to be an AI Forward company
In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.
The LinkedIn growth secrets nobody talks about
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
Finding Your Edge in a World of Automated Content
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
Finding Meaning in Suffering: Business Leadership When Your World Is Falling Apart
To be human is to suffer. But how do we deal with crippling sadness and keep our businesses going at the same time? In this extraordinary podcast episode, Mark Schaefer and Dana Malstaff explore the meaning in suffering, and how they persisted in a business environment when the world seemed to be crashing.
Why strategic imperfection is your essential strategy to beating the bots
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
Has the pressure of success made me less creative?
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk […]
When intelligence becomes worthless, marketing artists will survive
Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience.
The Thin Line Between Bold Marketing and Brand Suicide
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
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