All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

The creator’s enigma: You can’t be halfway relevant

The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?

Why the Age of Influencer Marketing is Just Beginning

AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.

When to compromise with content

Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?

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The greatest value of AI might be presence

Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”

Five ways to influence your brand message when consumers are in control

Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.

The curse of authenticity

It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?

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The unexpected moment when AI became a friend

AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?

The sure sign that I am failing in the AI world

I’m not following my own advice when it comes to leadership and I am failing when it comes to AI.

New research points to the emerging “AI Frontier Firm”

Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.

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A Human Renaissance in the Age of AI

Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.

Please. Let’s stop the B.S. about personal brands

Adam Grant is a great example of a person who has unleashed spectacular success based on his personal brand. So why is he so against personal brands?

300 Experts agree: AI will change your customers

While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.