Is there a “content pattern” that builds a brand?
YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?
Blog Archive
Nobody reading your blog? 10 reasons to persist!
10 reasons to keep writing, even if there is nobody reading your blog!
The Un-Tapped Value of Employee Social Capital
By Konstanze Alex Brown, {grow} Community Member Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and […]
Can Marketers Predict and Measure Influence, Down to the Dollar?
By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people […]
Mobility, mobile commerce, and the worst apps in the world
Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.
Dare to Be Stupid: A lesson for B2B marketers from Weird Al
Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”
The Chasm of Expectations Between B2B Marketers and Buyers
By Eric Wittlake, {grow} Contributing Columnist If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. […]
The social media forecast: Cloudy!
It’s easy to make a social media forecast for the coming year, but how do those things work out?
Unmarketing, Unselling and the Unmistakable Scott Stratten
Mr. UnMarketing Scott Stratten discusses Unselling, the new sales funnel, and mis-analytics
How to set up a Social Media Command Center
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Ello and the weird economics of social media
Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms
Social media and leadership: 7 ways the world is changing
Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
10 Reasons Twitter is essential to your content marketing plan
This slide presentation is a summary of 10 ways to use Twitter in your content marketing strategy.
Are You Falling Out of Love with Your Blog?
It took some time off and a little guest posting inspiration to help the author fall back in love with blogging
Case Study: Denny’s flips its audience with a sassy social media strategy
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
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