Five important lessons on the economics of social media
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
Blog Archive
Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
The future of integrated selling is now
A radical picture of the future of selling is depicted in the new book Duct Tape Selling. Integrated, content-oriented and bold!
Why Do Companies Struggle with Social Media ROI? 23 Facts
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy). I teach Measurement and […]
The 5 types of company Twitter accounts: What’s right for you?
The five types of company Twitter accounts: Which is right for you?
7 Ways Blogging Makes You a Better Leader
Blogging can support your leadership efforts in amazing ways. Here are seven ideas.
A 6-step plan to determine your social media strategy
Follow these six questions and your social media strategy will become apparent
Why Hackers Take Down Sites (and How to Protect Yourself)
Kerry Gorgone tries to find out why hackers take down sites, and has a few tips to keep it from happening to your business.
How to fix Google Plus
With Google+ in turmoil, the company’s fatal flaw is exposed. Here is a plan to fix it!
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Can a Fortune 500 company be more human?
By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted […]
3 Twitter best practices that unlock business success
You can only expect to discover Twitter success if you follow these three steps
The future of digital marketing will be built on fun
I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. It seems pretty […]
Secrets behind one of the world’s greatest Facebook marketing successes
The manager behind Tourism Australia’s Facebook page — one of the most popular in the world — describes the secret of leveraging fan content and creating a presence with attitude
The Marketing Companion Podcast
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