All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Lifehack: How to write a book and actually finish the job

You may want to write a book but don’t know how to start — or finish! This post explains how write a book.

Content Shock: Why content marketing is not a sustainable strategy

Rising content levels and limited attention will create a content shock making it more difficult for marketers to get their message through.

Four key marketing lessons to propel us into 2014

By Kerry Gorgone, {grow} Contributing Columnist 2013 is over. What are the key marketing lessons from that year that will help propel our efforts into the New Year? From Jay Baer’s Youtility to […]

How to avoid the self-help blahs and blast off in 2014

Here are some ideas to get you out of the New Year resolution rut

Understanding the moving target of Facebook reach

New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend

Listen Now

20 blog posts that made a difference — and why

A look back at 20 blog posts that moved the needle with a social media audience

How to find a job with your blog

Holiday Greetings from @MarkWSchaefer

When you are doing nothing, you are doing something

Do you feel guilty when you take time off? Well, you’re still accomplishing something important

Social media success: Do you have the right people on the bus?

After corporate culture, the personnel you have in place probably are the biggest determinant of marketing success? Is it time to make a change?

The State Of Social Business

New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.

The evolution of social media analytics

A rare insight into the future of social media’s evolution with Dell’s chief strategist

A 6-step plan to respond to negative social media comments

Business life on the web is more complex, but it can also be an opportunity to create a point of differentiation and undying customer loyalty if you get it right!