All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

How to overcome the “I’m not an expert” fear

How do you begin to blog if you’re not “an expert? Here are some easy ways to get your courage up!

How to do Social Media Management on the cheap

A review of some of the best social media management tools for companies looking for inexpensive yet effective options

Does every company need a social media strategy?

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?

The best marketing value in the world?

There is only one place you can go to network with the brightest marketing minds in the business for under $100.

Dress for Success. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

6 Marketing Lessons Learned at the 2013 New Media Expo

Six marketing lessons from this week’s NMX conference in Las Vegas by Dan Gorgone.

Three lessons I learned from being homeless

This is a story many of us will never have to experience. The lessons of a year of being homeless.

5 social media tools to kickstart your business

Social media is a moving beast and we need to keep moving with it! Here are five tools to help you have a more effective social media presence.

Social media engagement is not a strategy

Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.

Enough is enough. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

The Three Words for 2013

Distilling your focus to three words is a challenging but rewarding exercise. Here’s my crack at it.

Social media trends that are colliding in 2013

Some interesting trends are colliding that will have vast implications for the way we work, live and think. A few prognostications for the coming year.