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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer


The best digital business idea that just never worked

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

The much-reported dongle incident demonstrates that we are in a new world with little room for error when it comes to civility

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
In this video interview Brian Solis describes his vision, his creative process, and provides a hint of what to expect next from his prodigious output.
Technologies that provide Information at the moment of need could transform the social media landscape.

Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence

Facebook is the biggest media entity in the world and seemingly unstoppable. Or … is it?A plan to challenge the Facebook monopoly
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
“You’re Creeping Me Out!” The Dark Side of Social Networking

New technology offers inexpensive way to connect the dots between platforms, data,and advertisers.Case study: Fox Sports connects social media to advertiser revenue

Mark Schaefer takes observations from SXSW to help businesses learn how to stand out at a trade show

Entrepreneurship — What is the role of “will” in your business? Is it an untapped resource? A view from Elon Musk.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.