Social Media, Conflicting Data, and the Search for Truth
The state of social media research is appalling. It’s time to do something about it.
Blog Archive
The Net Generation and the future of social media marketing
The digital generation is bringing a new set of values and expectations with them that will cause us to re-invent our companies.
Enhancing your personal social media power
What are the steps you can use to enhance your personal power on the social web?
The Age of Gurus. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Why content marketing will make your small business sexy
If you’re all about the numbers, you might be missing the fun part of the marketing revolution.
Five big problems with content curation
Content curation is an essential strategy for navigating the web but is it right for every business?
Six ways visual content marketing can blow your mind
Visual content marketing is incredibly powerful. Here are six ideas to make it work for you.
30 years of business change in one blog post
It wasn’t that long ago that we lived in an elitist, all-white, starched-collar business world. A view of radical change.
Romance 2.0 A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
It’s not just ROI. It’s RELEVANCE!
What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?
The Secret Sauce for Creating Gold Medal Relationships
Businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. But why do they still struggle with creating enduring customer relationships?
Case study: Finnair puts social media community to work
This is a remarkable case study on how a company is building a passionate and effective social media community.
Twitter will be transformed by The Olympics
Twitter is about to undergo a shock of new interest and the platform will never be the same.
Time for a Break from Social Media. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Marketing – The biggest hurdle to start-up success?
Many entrepreneurs have no shortage of ideas or energy, but do they have the marketing chops to carry an idea through?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.