The next big thing in content marketing with Mike Stelzner
Mike Stelzner of Social Media Examiner is arguably the most successful content marketing entrepreneur on the web. But his view on the next big thing took me by surprise.
Blog Archive
Good news for the economy might be bad news for social media
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]
How to Save a Sputtering Social Media Program
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
When employees go wild on social media
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
The Glasshole. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Chicago unveils digital innovation and entrepreneurship center
Chicago just unveiled a breathtaking new center that will serve as the city’s heartbeat for digital innovation and entrepreneurship. Managing Director Una Pipc describes the concept behind this 50,000 square foot facility
Maybe using LESS social media is the path to online success
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
Getting your first book published: Lessons learned!
Do you dream of publishing a book? Here are some first-hand lessons from the author of Return On Influence.
Your brain is wired for Facebook (really)
Think Facebook is addictive? It is, and companies are just starting to figure out the value of that.
Did Facebook Jump the Shark? A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
So much for authenticity
Everyone proclaims that we need to be authentic on the social web. But we aren’t and we don;t need to be either. Here’s why.
Punching through blogging barriers to find business benefits
Here is a fantastic case study of a blogger who fought through adversity to ultimately achieve business success.
Six ideas to win executive sponsorship for your social media effort
You will not have success with your social media effort without executive sponsorship. Here are six ideas to get the boss on board.
Lessons from a horrible social media strategy
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
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