All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Your 2012 Marketing Plan: Tell Me What to Do

Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?

It’s time to evolve the social media mindset

Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?

Are you ready for Return On Influence?

We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend

New Year 2.0 A {growtoon}

Celebrating New Year’s Eve isn;t what it used to be! See why in this social media cartoon!

The anti-prediction of 2012 social media predictions

How did 2011 social media predictions fare? And what is on the horizon for 2012?

Online Games Teach Kids Valuable Work Skills

By Neicole Crepeau, Contibuting {grow} Columunist Yes, you heard me right. For all the complaining that our children are too plugged in and too obsessed with online games, I […]

Key to marketing success? Hit ’em where they ain’t

Is creativity the key to successful marketing? No, I think you just need to stick to the facts!

The ABCs of selling. A {growtoon}.

Is it possible to take your online selling strategies offline? This cartoon would imply “no!”

They told us so. An amazing film of the future.

This 57-year-old film uncannily predicts Skype, cell phones, personal computing and many other current technologies. You have to see it to believe it.

Marking the 100th anniversary of the PR profession’s identity crisis

For 100 years, the same paranoid questions have plagued the PR business. Isn’t it time for the profession to get over itself?

Sometimes not having a strategy is the best strategy

The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.

The customer is the customer. Adapt or die.

Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.