All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

A broken heart for the social media community

My friend Trey Pennington, one of the most popular figures on the social web, committed suicide today. I have been trying to figure out how to deal with this tragedy. I’ve […]

The Top Five Crowdsourcing Mega-trends

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an […]

American social media usage reaches milestone

Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of […]

Social media sewage … and hope

I’ve started and trashed this article at least six times. As you will see, I have my reasons to be conflicted about publishing it. Yet I can’t deny this gnawing […]

Social Media Brain Cramps (video)

I was stuck in traffic and had not moved for nearly an hour. I was quite bored. I had a thought. This is a dangerous combination.

Five reasons why measuring influence is elusive

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know […]

How to self-publish your book

Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?

Google’s plan for world domination — REVEALED!

I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my […]

No time to stop — Mobile pushes new boundaries

The other day I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile […]

Social networking for business benefits, YES it works!

Why am I waving my fist in the air? You will just have to click on the video to see! I’m just not much of a video guy but hey, I’m trying! […]

How to grow your blog like a Fortune 500 company

By Srivinas Rao, Contributing {grow} Columnist If there’s one exercise that continually causes my blog to grow, it’s conducting a quarterly review. If you want your blog to turn into a […]

10 ways to use psychology to lure web customers

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet […]

The evolution of social media power and influence

I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil. I thought his questions were especially good and wanted to share this […]