All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Research shows Facebook emotional boost is like marriage

Posting on Facebook is like getting an emotional boost

Establishing a global social media foothold (video)

If you can’t see the video above, please click here: Mark Schaefer interviews Dr. Jon Buscall. What if you had the opportunity to establish yourself as a pioneering voice of authority […]

Back from the Baltic

If you can’t view the video above, click here: Mark Schaefer from Russia. I’m rested and refreshed from an extended digital de-tox as my wife and I spent our “annual […]

Content marketing is not enough — The fulfillment gap

Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using […]

People are a lot more fun than traffic

A {grow} Community Week contribution by Leo Widrich It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed in the social web, is […]

Is there such a thing as “Successful FAIL”?

A {grow} Community Week Contribution by Caroline Di Diego (aka Casudi) Failure is a stigma in our culture, so we tend to put it out of our minds, and avoid […]

Case study: How 20 high school students ignited a social media success

Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, […]

Adventures of a Social Media Strategist {growtoon}

Is it time to surrender to Facebook?

One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?” Certainly this is a valid issue. After all, in […]

Can you adapt to radical social media marketing change?

The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. Pigeons strutted around […]

University students speak out on Twitter (video)

This is a cute little video some University of Louisville students put together splicing an interview with me and their Twitter views. Was glad to help with this class project! […]

Our Digital Footprint. When a Friend, and a Network, Dies

This poignant post comes from {grow} community member Jenn Whinnem … Remember Friendster? The social network that predated even MySpace (or am I showing my age?)? At any rate, it […]

Turning an online relationship FAIL into friendship

Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!” You see, she had just read […]

Convincing the CEO to blog: Mission Impossible?

By Stanford Smith, Contributing {grow} Columnist The meeting room looked like most across corporate America. The fluorescent hum of recessed lights, the smell of 1-hour old Starbucks coffee, and the […]

Stop shoving social media down my throat

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]