All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Can you adapt to radical social media marketing change?

The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. Pigeons strutted around […]

University students speak out on Twitter (video)

This is a cute little video some University of Louisville students put together splicing an interview with me and their Twitter views. Was glad to help with this class project! […]

Our Digital Footprint. When a Friend, and a Network, Dies

This poignant post comes from {grow} community member Jenn Whinnem … Remember Friendster? The social network that predated even MySpace (or am I showing my age?)? At any rate, it […]

Turning an online relationship FAIL into friendship

Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!” You see, she had just read […]

Convincing the CEO to blog: Mission Impossible?

By Stanford Smith, Contributing {grow} Columnist The meeting room looked like most across corporate America. The fluorescent hum of recessed lights, the smell of 1-hour old Starbucks coffee, and the […]

Stop shoving social media down my throat

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]

Not Everyone Knows as Much as You Do About Social Media

A guest post by David Lifson … Small business owners. They’re an impressive group that must handle every element of their operation – from accounting to inventory, and hiring to […]

Implications of the new Skype deal. A {growtoon}

How to explain social media to your spouse

I loved Amber Naslund’s recent post about the always-on, world of digital media. As she correctly said, The New World of Work Includes Social Media. But here’s the problem. That’s […]

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

The Commoner’s Guide to Using Social Influence

By Neicole Crepeau, Contributing {grow} Columnist Love it or hate it, the topic of “who is an influencer” is hot, right now. There are plenty of tools like Klout and […]

It’s the drugs talking.

This is Day Four of my bout with strept throat. I am taking strong antibiotics, anti-inflammatory drugs, decongestants, and whiskey but recovery is freaking slow. I feel like I have two flaming […]

When did we forget about strategy?

Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that […]