All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Is Twitter for Everybody?

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your […]

Five questions to help you choose your target market

Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales […]

Why are the “social media elite” ignoring us?

Why are the “social media elite” ignoring us? The answer may surprise you!

A Bold Experiment in Paid Content

We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times, arguably the nation’s most important […]

Eight Scintillating Lessons from SXSW

I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him […]

Content Marketing is not Journalism

Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute […]

Twitter at Year Five

Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first Tweet. Here is Twitter by […]

A Scorecard on the 7 Blogging Essentials

This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement, which items are most critical […]

On Twitter, no one can hear you scream

I had the strangest call from Charlie Sheen yesterday. “OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score still sucks. Ya gotta help […]

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

Steal this blog: Why the economics of blogging are broken

Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re proud of your song. Then […]

How do I find the “voice” on my company blog?

I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? Is it the people I want to sell to, or the people that will […]

How Social Media Turned a Brand Into a Revolution

As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or […]

Reality check

Today my wife and I took my 8-year-old mentee Elijah on a hike, as we enjoyed a Spring-like day here in Tennessee. On the way home, Elijah noticed a copy […]