All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

The Tao of Twitter in Action

I knew my book The Tao of Twitter could help a lot of people de-mystify Twitter but I never expected the out-pouring of praise and connection that has occurred with […]

Join My Circle? A {grow-toon}

The making of a social media slut

I crossed the line. I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very […]

Happiness, joy and a big fat Klout score

The reality of a big fat klout score

You’ve picked the wrong goal for your blog

Nearly every day I receive some variation of this question — “How do I drive more traffic to my blog?” I would go as far to say that there seems to be an obsession […]

Blogs on auto-tweet and the new world of Triberr

? I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends. I think you’ll enjoy […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Turn the beat around. Let’s blog upside down

By Mark Schaefer I’m asked to review a ton of blogs. Some of them are pretty sorry. But with just a few little tweaks, they could be really great. Here […]

You’re one interaction away from the life you want

Srini Rao writes about attaining the life you want

Social media and the end of empathy

Business success is built on empathy. Are we losing this ability?

Obama’s Town Hall Meeting versus Twitter Truth

Obama’s Town Hall Meeting versus Twitter truth

Blogging and your moment of truth

For Google Plus, the party is over before it starts

Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.

Dead man blogging

Dead man blogging is the theme of this post.

The 25 Wackiest Mobile Apps Ever

It seems the world has gone app crazy. Afraid of being left behind, companies are creating apps for everything … even when maybe they shouldn’t. Let’s have some fun […]