All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

The Commoner’s Guide to Using Social Influence

By Neicole Crepeau, Contributing {grow} Columnist Love it or hate it, the topic of “who is an influencer” is hot, right now. There are plenty of tools like Klout and […]

It’s the drugs talking.

This is Day Four of my bout with strept throat. I am taking strong antibiotics, anti-inflammatory drugs, decongestants, and whiskey but recovery is freaking slow. I feel like I have two flaming […]

When did we forget about strategy?

Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that […]

The World’s Best NonProfit Blogs

The world’s best non-profit blogs.

Desperate measures. A {growtoon}

What in the world is a {growtoon}? Welcome to a new way to engage and have some fun on {grow} — a regular social media cartoon feature. It’s an […]

How do you REALLY build a blog community? A love story.

This is my 500th blog post. It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I […]

Six ways to make money from Empire Avenue

Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in […]

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]

Debating the future of social media leadership and strategy

This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I usually see eye-to-eye but when […]

The Business Case for Social Media Mystery

Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this […]

8 Big Ideas to Drive B2B Buzz

A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of […]

Success on the social web? It all boils down to this.

Do you want to look like a genius at your company? Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.” If they […]

Is PR stuck on “social” and missing the bigger picture?

? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social” and missing the bigger picture?” How has the PR business model […]