Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?
AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?
I’m not following my own advice when it comes to leadership and I am failing when it comes to AI.
Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.
Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.
Adam Grant is a great example of a person who has unleashed spectacular success based on his personal brand. So why is he so against personal brands?
While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.
In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
