All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Cocooning consumers and other mesmerizing mega-trends

A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas

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Eight million views later, the ultimate branded content case study

What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.

17 Lead Generation Tactics Every Marketer Should Try

With a volatile economy causing cuts to marketing, marketers need to entrench their efforts in growing sales. Here are 17 lead generation ideas

Is Your Business Ready for the General Data Protection Regulations?

Tony Dowling of Novo Consultancy shares steps your business needs to take to be compliant with the EU’s General Data Protection Regulations.

Where would I spend my marketing time … If I had more time?

If you had more time to work on marketing, what would you do? Here are some interesting insights on marketing time from professionals from around the world

How writing a book becomes part of a marketing strategy

Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?

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The Five Best Social Media Apps for Kids

Where are the safest and most interesting social media apps for kids? Here is an overview of the five best apps for children.

Five weird lessons from an unexpected viral post

An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.

The difference between social selling and social spamming

Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.

To know the value of Snapchat, we must understand Batman

Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.

Mission Critical: Purpose-driven marketing

Toms Shoes, Warby Parker, and KIND all are successful companies with purpose-driven marketing. In this era, communicating your company’s mission is vital.