All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

Preparing for Your Future Marketing Career

The new marketing career: What do you need to do to remain relevant?

Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.

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The Easiest Way to Nurture Leads with Content Marketing

Stop wasting your crazy amazing blog or website content! Use this easy, two-step process to nurture leads with content marketing and put more people in your sales funnel.

Do you create content for clicks or as an act of service?

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

Five of my best insights on becoming a great marketing consultant

How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.

Start a personal content journey with your truest sentence

Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.

Protecting your podcast: Finding and using pod-safe music

Did you know your podcast music can result in a lawsuit? Pay attention to these vital tips for protecting your podcast from attorney Kerry Gorgone.

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Face the facts: 5 social media truths that are hard to admit

Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.

Facebook analysis: New insights from global business experts

Facebook’s news feed announcement created turmoil in the marketing world. This Facebook analysis provides new insights on what’s next.

Don’t panic. The Facebook announcement is no big deal.

The marketing world is an uproar after the Facebook announcement about news feed changes. But the data shows, nothing will really change and the strategy remains the same.

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.

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Making content count: How to perform a content gap analysis

Making content work in our world is increasingly difficult but a good place to start is a content gap analysis. This post shows you how.

Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

The Business Case for Social Network Subscriptions

How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.