All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

The World’s Best Chatbots for Work and Play

Chatbots are taking over! Here’s a discussion of the best chatbots with a list of some fun ones to experiment with for business or personal use.

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

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Brands need to stop the insanity and invest in true influence

Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.

Five golden lessons from writing 2,000 blog posts (and counting)

I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.

Why you should worry about Europe’s new hate speech laws

Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.

To dramatically increase creativity, slash your budget in half

Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

Preparing for Your Future Marketing Career

The new marketing career: What do you need to do to remain relevant?

Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.

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The Easiest Way to Nurture Leads with Content Marketing

Stop wasting your crazy amazing blog or website content! Use this easy, two-step process to nurture leads with content marketing and put more people in your sales funnel.

Do you create content for clicks or as an act of service?

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

Five of my best insights on becoming a great marketing consultant

How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.

Start a personal content journey with your truest sentence

Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.

Protecting your podcast: Finding and using pod-safe music

Did you know your podcast music can result in a lawsuit? Pay attention to these vital tips for protecting your podcast from attorney Kerry Gorgone.

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Face the facts: 5 social media truths that are hard to admit

Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.