All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

A company in turmoil. Why Snapchat is Wall Street’s new Twitter

Snapchat appears to be in panic mode with a tumbling stock price and a strategy in disarray. This post explores why Snapchat is Wall Street’s new Twitter.

Content Shock isn’t the problem. It’s the solution.

Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits

How I make money: My 18 sources of online revenue

Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?

Three inspiring content monetization case studies

Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.

The future of humor in marketing with The Marketoonist

Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist

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The surprising NEW TRUTH about Twitter

Is Twitter relevant? Dead or dying? A field of endless link spam? A new deep dive into the truth of Twitter may surprise you.

Social media, conflict, and my emotional paralysis

I want to help people and contribute to the social media conversation. But sometimes the news is so bad, for so long, I feel emotional paralysis.

Thank You for Not Talking: A Guide for Serious Marketers

Silence can be one of the strongest marketing tools. This short and sweet communication guide gives pointers for being quiet when it’s most important.

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

10 Fun and Interesting Presentation Ideas

Ten interesting presentation ideas to add sizzle to your next talk

Building a marketing strategy? Start with empathy.

What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.

It’s time to put an end to an era of lazy marketing

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

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The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.