Three steps to avoid influencer marketing disaster
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
Blog Archive
Love, politics and content marketing
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
What’s the Twouble with Twitter Marketing?
Twitter marketing? Not many are doing it, but why? Is Twitter a worthless waste of time, or an overlooked opportunity to reach new audiences?
Straight talk on being a social media consultant
It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!
Basic Attention Token looks to re-invent online advertising
The advertising industry is horrendously broken. The Basic Attention Token looks to re-invent the industry from the ground up.
Why the content marketing future is NOT in video content
Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.
Content creation lessons from a tiny wedding toast
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
Is it just me, or does it seem like the ad industry is a hot mess?
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
The secret reason your blog comments are down
The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.
How to succeed in the ego-ravaged drama queen world of social media
In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.
Use This Surefire Guide To Boost Your Social Media Followers
Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.
Once you’re “KNOWN,” here’s how to stay that way
You’ve put your work into a personal brand but your status will dissipate if you don’t remain known in your industry. Here are five tips to sustain you!
The four disciplines that lead to consistent creativity
Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.
Is this the most powerful #innovation in the history of social media?
The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?
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