All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Why is there no minimum cyber security regulation?

Hacking is on the rise because it’s so easy to access many computers. Is it time for some sort of minimum cyber security regulation?

Five stellar community engagement platforms that rock, and one to avoid!

Here is a clever strategy to combine five commonly-used community engagement platforms to increase connection with your customers — and one to avoid!

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

10 Maxims of Successful Blogging

I give a lot of advice about successful blogging but these are the 10 most popular tips i give to my clients year in and year out.

3 Valuable lessons content creators can take from popular fiction

The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

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A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Five reasons using controversy as a content strategy backfires

“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?

Beware The Planning Fallacy (And Other Time Management Tips)

You probably don’t realize it, but the planning fallacy is the likely the culprit if you often find you’re late or suffer from poor planning.

The relational power of Facebook for business networking

Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.

Too many messaging systems creates personal confusion

Messages are flying around the Internet from Facebook, LinkedIn, email, Snapchat and many other messaging systems. For some, this means massive confusion!

Don’t Review Your Employer on Glassdoor Until You Read This!

You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O’Shea Gorgone explains why your reviews are no longer anonymous.

What happens to your marketing effort when Google search goes away?

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

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Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.

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