Basic Attention Token looks to re-invent online advertising
The advertising industry is horrendously broken. The Basic Attention Token looks to re-invent the industry from the ground up.
Blog Archive
Why the content marketing future is NOT in video content
Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.
Content creation lessons from a tiny wedding toast
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
Is it just me, or does it seem like the ad industry is a hot mess?
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
The secret reason your blog comments are down
The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.
How to succeed in the ego-ravaged drama queen world of social media
In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.
Use This Surefire Guide To Boost Your Social Media Followers
Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.
Once you’re “KNOWN,” here’s how to stay that way
You’ve put your work into a personal brand but your status will dissipate if you don’t remain known in your industry. Here are five tips to sustain you!
The four disciplines that lead to consistent creativity
Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.
Is this the most powerful #innovation in the history of social media?
The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?
Choosing the Right Podcast Topic (It’s Harder Than It Sounds)
Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.
I wasn’t a desperate entrepreneur, and that’s why I failed
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
Why is there no minimum cyber security regulation?
Hacking is on the rise because it’s so easy to access many computers. Is it time for some sort of minimum cyber security regulation?
The Marketing Companion Podcast
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