Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
It’s tough to stand out today but you can give yourself the best shot by learning to create effective content through the RITE method.
Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.
An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.
Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.
Mars Dorian shares three drastic marketing changes he’s making in 2017, making us consider the value of our own websites.
America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing
It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.
Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today
