Six methods for smarter marketing segmentation
Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.
Blog Archive
Looking for a job? Here are 8 reasons you need to blog
Blogging is an essential weapon in any job-hunter’s arsenal. Here’s why.
Tolerance, diversity and the social media filter bubble
Research shows social media doesn’t bring us together, it keeps us apart. The implications of the social media filter bubble.
The stress of authenticity and other reasons social media is exhausting
When aiming to humanize your brand and be authentic, social media is exhausting? I share my dirty little survival secrets.
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
Why “rich content” is central to your social media strategy
Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Keeping your content promise, even when it hurts
Sadly, “trust” is becoming a point of differentiation today. To win in a noisy world, are you keeping your content promise?
Demystifying Deep Linking in Your App
Deep linking, the act of sharing a specific piece of content within an app, is a challenge. Learn new techniques to increase your new user acquisition.
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
4 Lessons learned from super niche marketing
Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.
Brand bullying and other things that need to change
Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion
Too much of a good thing? The weird truth about social proof.
Sometimes bad reviews are a good thing. The weird truth of social proof!
Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.