All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Why Instagram will not kill Snapchat

Instagram and Snapchat are at war as Facebook takes aim at its social messaging rival and its young audience. But don’t count out Snapchat yet.

Five ways the “attention economy” is driving your business

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.

Case study: Small business content marketing success

You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.

How your personality aligns with social media content types

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Four actual, non-spammy strategies for Pokémon GO and local businesses

How smart local businesses can benefit from the Pokémon GO craze without opening themselves up to liability. Pokemon Go and local businesses success.

Should Facebook be regulated?

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?

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Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.

My journey to the edge of sanity and back

Mark Schaefer describes the “Big Bang” of his life and dispenses hope for overcoming insanity, defeat, and instability in a life.

What is Blockchain and what is its impact on marketing?

Blockchain, the technology behind Bitcoin, sounds complicated. But if you read this guide you’ll be able to discuss this new database changing the Internet.

The 3 factors behind Snapchat consumer behavior

Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.

How to turn social media connections into an actionable audience

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

When to treat a customer like family

Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.

Batman, Pokemon, and an essential lesson from the heart of marketing

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!

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