Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.
Figuring out how to talk to your children about social media is difficult and emotional. In this episode of The Marketing Companion, Mark Schaefer and Paul Roetzer talk about a new tool to help, and more.
Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.
It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.
I am writing this post BEFORE the 2024 U.S. election results. So I don’t know at this moment who won or lost or what chaos
LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site.
Marketing leaders came together at a lodge in Tennessee to explore the future of marketing together. But that’s just the beginning when you attend The Uprising.
If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing.
Brand community is a foundational idea for the future of marketing so that’s why we need to learn why it was a good idea to burn one down!
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
