All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Personal business lessons from 2015 and what you can learn from them

Mars Dorian reveals top personal business lessons from 2015 and shares what you can learn from his mistakes.

Are we taking authenticity too far?

In this episode of The Marketing Companion, we cover entitlement and authenticity, Twitter marketing and the problem with Millennials

The strategy behind the content

Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

28 Super Easy Tips on How to Promote Your Content

By Brooke B. Sellas, {grow} Contributing Columnist Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content […]

Thinking around the corners. 7 ideas to re-charge your content

Seven helpful practices for moving beyond content shock and re-charging your content marketing

Why this was a great year for humanity

The world is healing. Why this was a great year for humanity.

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]

Know the Legal Risks of Blab for Brand Marketing

Attorney Kerry O’Shea Gorgone shares tips and legal risks of Blab for brands using streaming video content.

CrapChat, tight white pants and a few things to watch in 2016

On this podcast, Mark and Tom look at some 2016 trends to watch and introduce a funny holiday catalogue. Things to watch in 2016

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What is the future of blogging?

What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.

Straight talk on Patreon and patronage for content

With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea

Does a lean start-up mean lean ethics, too?

In the frenzy to build, get noticed and attract funding, do lean start-ups also employ lean ethics?

Finding profitable marketing niches in unexpected places

This case study shows how business success is found though leveraging profitable marketing niches.

How to create an amazing social media marketing workshop

At some point, most marketers will have to give a presentation or social media marketing worksho. Here are dozens of helpful tips to help you be a great success!