What is the future of blogging?
What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.
Blog Archive
Straight talk on Patreon and patronage for content
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
Does a lean start-up mean lean ethics, too?
In the frenzy to build, get noticed and attract funding, do lean start-ups also employ lean ethics?
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
How to create an amazing social media marketing workshop
At some point, most marketers will have to give a presentation or social media marketing worksho. Here are dozens of helpful tips to help you be a great success!
How a tweet from Shutterstock’s CEO changed the way I think about customer service
A true story about how a twitter exchange with Shutterstock’s CEO changed the way I think about customer service
Every option to make money from your content
The marketing landscape has changed so dramatically. How have the rules changed to make money from your content?
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
The one social media rule ALL businesses should follow
While blanket statements and one-size-fits-all advice should be ignored like the plague, there is one social media rule that ALL businesses should follow.
How to be the World’s Greatest Marketing Intern
Mark’s intern, Phoebe Spooner, has 6 tips for becoming the world’s greatest marketing intern
“Delete” does not mean deleted. 4 Steps to protect your privacy
New case studies demonstrate that “delete” does not mean deleted. Kerry Gorgone presents four steps to protect your privacy
Is Google really Sauron?
We seem to be in a new era where the more companies abuse us, the more powerful they become. Is Google really Sauron in disguise?
Content under attack … and a solution
Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.
To drive value from your content, focus on trust, not traffic
How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?
The Marketing Companion Podcast
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