To drive value from your content, focus on trust, not traffic
How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?
Blog Archive
Social Media Believe it or NOT!!!
The world is filled with amazing data and statistics but these will blow your mind. It’s social media believe it or not!
25 Nuggets of Essential Social Media Wisdom
Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom
From newbie to expert, here are the best social media tools for your business
Being a marketer might be a matter of using the best social media tools. Here are the best tools from newbie to expert
Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
Nobody can blog for you, but maybe they can blog WITH you
It’s risky turning your blog over to others, but one solution is to have people who blog with you, not for you.
What are the most reliable content channels to connect with customers?
Organic reach is down. Content shock is up. What are the most reliable content channels to connect to your customers?
Marketing is the second-biggest user of Big Data (and other amazing facts)
A new research report provides illuminating ideas about where all this Big Data is coming from and how it is being used.
3 Tips for Future-proofing Your Digital Career
By Mars Dorian, {grow} Contributing Columnist As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D […]
Tee it up. Six digital marketing rants
There’s nothing like some good spam to start your day. It’s time for a few digital marketing rants on the latest edition of The Marketing Companion.
Mobile devices are destroying human conversation. Get over it.
Excessive screen time may be affecting your health, your relationships and your mind. It’s killing human conversation. Deal with it.
The future of blogging and online publishing
Is blogging dead? No, but the state of online publishing is shifting, dramatically. Mitch Joel and Mark Schaefer explore the future of blogging
A ton of useful information on social media marketing measurement!
This features two amazing resources for social media marketing measurement: a downloadable slide presentation and a discussion with a metrics expert
Recovering from my complete content marketing failure
The author thought he was following the “rules” but overlooking some fundamentals led to complete content marketing failure
Four new effective presentation techniques you can use right now
These four effective presentation techniques from Mitch Joel, Tom Webster, Laura Fitton and Mark Schaefer can add more power to your talk immediately
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.